Gift Card Market to cross $50 billion

$50 billion gift card industry in three years

Gift cards bigger than online advertising

It is almost hard to imagine how big a $50 billion industry is but know that gift cards will be there soon. There seems to be no end to the popularity of gift cards. Their convenience combined with the erosion of any social concerns around giving gift cards is making them a massive industry.

It seems hard to imagine but the question now becomes, will gift cards ever cross the 100 billion mark. Amazing how far our industry has come.

Who is benefitting from the massive growth that gift cards are experiencing. Certainly the merchants are liking this growth but consumers are also benefitting. Consumers benefit from the gift card growth because the massive size of the industry has demanded consumer protection legislation. Gift cards are here to stay and they are helping everyone involved.